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崗位職責(zé) Job Description：


1.負(fù)責(zé)冰箱品類以及冰箱抖音直播賬號(hào)在抖音平臺(tái)的發(fā)展，制定清晰的發(fā)展和提升策略，管理和平臺(tái)的關(guān)系和主導(dǎo)抖音平臺(tái)的相關(guān)商業(yè)條款 / Lead Douyin Cooling category and matrix accounts development on Douyin, build clear development and improvement strategy for Douyin Cooling, manage the relationship with Douyin and Douyin partners including the commercial terms.
2.制定抖音冰箱品類年度/季度/月度/周度生意計(jì)劃 (銷售基礎(chǔ)提升)，并充分與合作伙伴溝通和高效執(zhí)行 / Lead annual, quarterly, monthly and weekly cooling business plan and building blocks design, and make sure communicate with partners sufficiently and ensure execution excellence.
3.主導(dǎo)抖音平臺(tái)直播間營(yíng)銷計(jì)劃，直播間玩法和促銷活動(dòng)設(shè)計(jì)，并充分置換平臺(tái)資源并確保所有直播間的高效執(zhí)行 / Lead the marketing plan, live streaming games and promotion design Douyin, fully leverage platform resource and big data to get disproportionately support from platforms, and make sure the excellent implementation.
4.優(yōu)化和管理整個(gè)運(yùn)營(yíng)流程，并與營(yíng)銷、物流、BU等部門協(xié)調(diào)，實(shí)現(xiàn)高效運(yùn)營(yíng) / Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.
5.主導(dǎo)和***化抖音平臺(tái)的內(nèi)容，并不斷優(yōu)化內(nèi)容運(yùn)營(yíng)***化流量 / Lead and maximize the e-contents, continually optimizing the operation of e-content and maximize the traffic.
6.管理DP（矩陣號(hào)）、進(jìn)行數(shù)據(jù)分析、用戶體驗(yàn)優(yōu)化，提升消費(fèi)者體驗(yàn) / Manage DP (Douyin Partners) and live accounts, on site analysis, and user experience optimization to improve customer online shopping experience.
7.制定達(dá)人直播及運(yùn)營(yíng)策略，帶領(lǐng)團(tuán)隊(duì)完成達(dá)人直播目標(biāo) / Deliver KOL live streaming strategy to achieve KOL live streaming GMV target.

專業(yè)資質(zhì)要求 Professional Requirements :


1.本科及以上學(xué)歷，電子商務(wù)相關(guān)專業(yè)優(yōu)先 / Bachelor degree or above, major in E-commerce is preferred.
2.至少3年相關(guān)工作經(jīng)驗(yàn)，必須具備抖音平臺(tái)運(yùn)營(yíng)經(jīng)驗(yàn) / At least 3 years relevant experience in China ecommerce, must have experience on Douyin platforms.
3.熟悉平臺(tái)活動(dòng)和規(guī)則，熟悉抖音平臺(tái)店鋪運(yùn)營(yíng)策略、直播及營(yíng)銷玩法 / Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.
4.擅長(zhǎng)數(shù)據(jù)分析，包括日常產(chǎn)品運(yùn)營(yíng)分析，流量及轉(zhuǎn)化分析，營(yíng)銷策略等 / Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.
5.擅長(zhǎng)管理DP和矩陣號(hào)直播團(tuán)隊(duì)，具有團(tuán)隊(duì)管理能力 / Good at DP and live management, have team management capability.
6.良好的溝通表達(dá)能力，有責(zé)任心，思維活躍，有較好的邏輯性以及團(tuán)隊(duì)協(xié)作能力 / Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.
7.具有較強(qiáng)的抗壓能力和學(xué)習(xí)能力 / Strong ability to work under pressure and learn well.